How an event management firm can improve your corporate image
By Matthew LaWell
Smart Business Indianapolis March 2010
During the course of the last year, executives at a large company in one Midwestern city scheduled an event to thank their present clients for remaining with them through the recession and to reach out to potential clients in an effort to prepare for growth. They rented a hall in a beautiful building for the morning, hired a speaker with a prominent name and attracted a crowd of about 2,500 people.
Nothing out of the ordinary. Perhaps, you have even scheduled a similar event.
But as the event neared, the executives realized that they had a large problem. They had scheduled the event during the middle of the week, and with hundreds of thousands of other people already in the city, there was no parking anywhere near the building. So they scratched their heads. They worried. They wondered how they could have overlooked such a simple detail. They wondered how they might solve the problem. And only then did they call an event management firm.
When the recession started to rock the financial world in 2008, internal event management personnel were among the first to be laid off. Many then planted roots with independent firms or started firms of their own. Less than two years later, a December 2009 feature in U.S. News & World Report posited that a position as an event manager or event planner ranked among the 50 best jobs for 2010. The industry has transitioned and is positioned to grow a projected 16 percent between now and 2018.
That might be good news for you and your business, because the odds are high that, at some point, you will want to hold some sort of event, and unless you have an event manager on staff, you might find yourself in a situation every bit as sticky as those Midwest executives with thousands of guests and no parking spaces.
“Because companies are downsizing, the workload people have is so intense that they don’t have time to sit on a committee and plan an event or an awards ceremony,” says Tonya Shadoan, owner and president, Circle City Planners. “Money was being spent where it could have been saved.”
Click here to continue reading Matthew LaWell's article with Tonya....
By Matthew LaWell
Smart Business Indianapolis March 2010
During the course of the last year, executives at a large company in one Midwestern city scheduled an event to thank their present clients for remaining with them through the recession and to reach out to potential clients in an effort to prepare for growth. They rented a hall in a beautiful building for the morning, hired a speaker with a prominent name and attracted a crowd of about 2,500 people.
Nothing out of the ordinary. Perhaps, you have even scheduled a similar event.
But as the event neared, the executives realized that they had a large problem. They had scheduled the event during the middle of the week, and with hundreds of thousands of other people already in the city, there was no parking anywhere near the building. So they scratched their heads. They worried. They wondered how they could have overlooked such a simple detail. They wondered how they might solve the problem. And only then did they call an event management firm.
When the recession started to rock the financial world in 2008, internal event management personnel were among the first to be laid off. Many then planted roots with independent firms or started firms of their own. Less than two years later, a December 2009 feature in U.S. News & World Report posited that a position as an event manager or event planner ranked among the 50 best jobs for 2010. The industry has transitioned and is positioned to grow a projected 16 percent between now and 2018.
That might be good news for you and your business, because the odds are high that, at some point, you will want to hold some sort of event, and unless you have an event manager on staff, you might find yourself in a situation every bit as sticky as those Midwest executives with thousands of guests and no parking spaces.
“Because companies are downsizing, the workload people have is so intense that they don’t have time to sit on a committee and plan an event or an awards ceremony,” says Tonya Shadoan, owner and president, Circle City Planners. “Money was being spent where it could have been saved.”
Click here to continue reading Matthew LaWell's article with Tonya....
2 comments:
A vital component of every single managed event is where event safety has the highest priority. Good event management organizations provide total health and safety services for every event they deliver. An event planner has to take care of all the security issues and has to make sure that the food is healthy to eat.
Organizing a party, trade show, seminar, conference and exhibition requires much planning and arrangements to make it successful and memorable. These are the events that cannot be arranged within a few hours. you can visit the website for more information http://www.eventsbot.com
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